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Personal GDPR data

The company under the name "ILIANAALICEIKE" and with the distinctive title "ILIANAALICEIKE" located in Athens, Attica, 4-6 THISEOS street, tel. 210-3248663, e-mail address, (henceforth the “Company), operating as a Processor, collects, stores, uses and generally processes your personal data when you visit, register or use the Company's Website. For your questions regarding this Privacy Policy, as well as any issues related to the processing of your Data and the exercise of your rights, you can contact the company's physical store at 4-6 Theseus Street, PC 10562 or at email is the Company's website, where the Company's online store for the display and sale of products is located. The website uses the SSL protocol Secure Sockets protocol for secure online commercial transactions. This encrypts all the Personal Data you provide, including your credit card number, name and address, so that they cannot be decrypted or changed when you transfer them to the Internet.


What is personal data?

The term "personal data" refers to information from individuals, such as name, postal address, email address, contact telephone number, etc., which identify or may identify you, hereinafter referred to as "Personal Data or Data".

You can choose to provide us with personal information in a variety of ways, such as when you participate in an offer or promotion, or when you make a purchase on our site or in our stores or through one of our mobile apps. The types of personal information you provide to us may include:

·         Contact details (such as name, surname)

·         Age and date of birth

·         User name and password, nickname / screen name

·          Payment information (such as your card number, expiration date and security code)

·         Purchase history

·         Product preferences

·         Information provided to us through social networking apps or one of our mobile apps when you visit our social media pages or use one of our mobile apps (such as your name, profile picture, likes, the location, the list of friends and other information described on the social media registration page or our applications, or the details of your geographical location when using our mobile app).


What is Personal Data Processing

Any act or series of acts performed with or without the use of automated means, in personal data or in personal data sets, such as collection, registration, organization, structure, storage, adaptation or change, recovery , the search for information, the use, the notification by transmission, the dissemination or any other form of disposal, the association or combination, the restriction, the deletion or the destruction.


 Obligation or not to process your personal data

The processing of your Personal Data by the Company may be necessary, therefore mandatory, in order to achieve the objectives, set out in this Privacy Policy or optional.

If you refuse to provide the personal data required on the Website, it will be impossible to achieve the basic purpose of collecting this Data, and it may, for example, be impossible for the Company to fulfill the contract of sale or to provide others. services available on the Website.

The granting of additional Data to the Company, in addition to those indicated as mandatory, is optional and has no effect on the main purposes of the data collection, but their assignment serves to optimize the quality of the services provided.


5. What Data do we collect from you?

We take care to collect only your absolutely necessary Data, which are appropriate and clear for the intended purpose. These Data include:

·         Data when creating a user account on the Websites or Apps

- Mandatory: e-mail address *, login password *

- Optional: name, surname, sheet, date of birth, postal address, telephone number.

·         Contact details (such as name, surname, TIN, VAT, occupation, postal address, email address, billing address, shipping address, mobile phone or other)

Classification of the following in compulsory or optional or deletion there of

·         Age and date of birth

·         User name and password, nickname / screen name

·         Payment information (such as your card number, expiration date and security code)

·         Purchase history

·         Product preferences

·         Information provided to us through social networking applications or one of our mobile applications when you visit our social media pages or use one of our mobile applications (such as your name, profile picture, likes, the location, the list of friends and other information described on the social media registration page or our applications, or the details of your geographical location when using our mobile app).

- For example, we collect notes from our conversations with you, details about any complaints or comments you make, details about the purchases you made, products added to or removed from your cart, a list of products you wish to purchase (wish list) , coupon redemption, websites you visit and how and when you contact us, Interests and shopping preferences, which help us to suggest specific products and services that interest you

-For example, which products do you prefer to receive a personalized offer from us?

We will only request and use the Data we have collected to suggest products or services of interest to you and further improve your shopping experience with us. Of course, it is always your choice if you share such information with us.

Visits to our website or other websites you browsed before

Information collected from the use of cookies in your browser. Learn more about how to use cookies here.

Copies of the documents you provide to prove your age or identity when required by law (such as a copy of a police or student ID).


Payment information

Your comments and product reviews.

To offer the best possible website experience, we collect technical information about your internet connection and browser, as well as the country and phone code where your computer is located, the websites that appear during your visit, the ads on which click and any search terms you entered.

Your social media username, if you interact with us through these channels, to help us answer your comments, questions or comments.

Educational elements, such as studies, skills, knowledge of foreign languages, professional experience (only in cases where you apply for a job).



It is forbidden to register on the Website for children under the age of 16, without the consent of the parent or their legal representative for children participating in the Company's experiences and events.


How we use your Data

We want to offer you the best possible experience in your shopping.

Of course, if you ever want to change the way we use your Data, you will find details below about your rights and their exercise.

If you choose not to share the Data with us or refuse certain communication rights, we may not be able to provide some of the services you have requested. For example, if you have asked us to let you know when a product is available again, we will not be able to serve you if you have withdrawn your general consent to receive updates from us.

The processing of your Personal Data is carried out either by the specially authorized staff of the Company, or through computer systems and electronic devices by the Company and exceptionally by third parties, who, having contractually contracted to maintain confidentiality and protection of your Data, perform tasks that are necessary to achieve the goals that are strictly related to the use of the Website, which are:

1) Product orders

The Company processes your Personal Data, in order to fulfill its contractual relationship, to process the order of products and / or services, to provide customer service, to comply with legal obligations, to challenge, raise or exercise legal requirements. If we do not collect your Data at the end of the order, either from our physical stores or from our online store, we will not be able to process your order and comply with our legal obligations. Your Data may need to be transferred to third parties for the supply or delivery of the product or service you have ordered. In addition, we may retain your Data for a reasonable period of time in order to fulfill our contractual obligations, such as product returns, as required by law.

2) Create a User Account

 The Company processes your Personal Data in order to provide you with the account functions and to facilitate the conclusion of the purchase of products and / or services.

3) Communication

The Company processes your Personal Data to respond to requests / questions you submit, requests for refunds and / or complaints. The information you share with us enables us to manage your requests and respond to you in the best possible way. We may also keep a record of your questions / requests to us so that we can better respond to any future communication. We do this based on our contractual obligations to you, our legal obligations and our legitimate interests in order to provide you with the best possible service and to be able to improve our services based on your own personal experience.


4) To share information about our products, services and events, as well as for other promotional purposes

Sending newsletter / offers

With your consent, we will use your personal data, preferences and transaction information to inform you via e-mail, internet, telephone and / or social media about relevant products and services, including personalized / personalized offers, discounts, etc. Of course, you have the option to withdraw this consent at any time.

Web push notifications

Depending on your navigation, you can receive, with your prior consent, notifications about our offers, news, your wish list and your shopping cart. Of course, you have the option to revoke this consent at any time.


5) For the operation, improvement and maintenance of our business, products and services

Development and improvement of systems and services for the products we provide. We do this, based on our legitimate business interests.

We want to offer you offers and suggestions that are more relevant to your interests. To help us create a better and more general understanding of you as a customer, we combine your personal data gathered throughout our relationship, for example your purchase history both in our physical stores and in our online store. To this end, we also combine the Data we collect directly from you with the Data we receive from third parties to whom you have given your consent to transfer this data to us. For example, combining this data will help us adjust your experience and decide what inspiration or content you will share with yourself. We also use anonymous data from customer purchase history to identify trends in different parts of the country. This can guide which products we display in specific stores.

In order to show you the most interesting content on the Website, we will use the Data we maintain for your favorite products. This is done based on your consent to receive notifications, your consent to the placement of cookies on your device. For example, we may display a list of products you have recently viewed or offer you recommendations based on your purchase history and any other Data you have shared with us.

To send you research and evaluation requests so that we can improve our services. These messages will not contain advertising content and do not require prior consent when sent by email or text message (SMS). We have a legitimate interest in doing so, as this helps our products or services to be more relevant to you. Of course, you are free to refuse to receive these requests from us at any time by updating your preferences on your online account.


6) To protect the rights, assets or security of ours or others

Protecting your account from fraud and other illegal activities

This includes using your Data to maintain, update and protect your account. We also monitor the browsing activity with us to quickly identify and resolve any issues and protect the integrity of our website. All of the above are part of our legitimate interest. For example, we check your password when you log in and use automated IP address tracking to detect possible false entries from unexpected sites.


7) Processing payments and preventing fraudulent transactions

 We do this based on our legitimate business interests. It also helps protect our customers from fraud.


8) For our compliance with our obligations arising from the law

To comply with our contractual or legal obligations.

Purpose of Personal Data Processing

We collect your Personal Data for the purposes of the products and / or services provided by our Company and in particular for:

a) the management of the sale of our products and / or services, e.g. your communication and information on the availability of products and the progress of your order, the execution of your order, the shipment of products, the management of your debts to the COMPANY, the return of returns and the provision of guarantees.

b) compliance with the obligations imposed by the current legislation, e.g. tax legislation, e-commerce directive,

c) controlling, improving and adapting to your preferences and choices regarding our products and / or services,

d) the shipment, by electronic or traditional means, of administrative, technological, organizational and / or commercial information for products and / or services of the Company.

e) the promotion of our products and / or services, the sending of information leaflets for our products and / or services.

f) the evaluation of applications and CVs for the purpose of recruitment in our Company.


What is the legal basis for the processing of your Data by the Company?

A) Legislation to protect data sets out a number of reasons why a company may collect and process your personal data, including: the terms of our contractual relationship.

B) Your consent, where required. For example, when you choose to receive a newsletter. When collecting your personal data, we will always inform you which data is necessary in relation to a particular service.

C) The obligations of the Company arising from the law (eg tax legislation, e-commerce legislation, etc.)


9. Who are the recipients of your Data - How is your Data shared?

Access to your Personal Data is provided by the Company's absolutely necessary staff, who have committed to maintaining confidentiality with our partner companies or third-party service providers, who process your Personal Data as our Processors on our behalf and in accordance with the instructions. us. Access to your personal data is not possible to third parties, except in exceptional cases expressly provided by the current legislation that requires the processing of personal data, for example for the issuance of legal documents and the fulfillment of obligations to file tax returns, while personally Your data may be processed by our partners for the execution of the processing purpose without your prior consent, as the latter undertake to take all necessary organizational and technical measures to protect the data and always on the condition that the above-mentioned persons accept and comply with the terms of the relevant legislation on personal data protection, have informed and committed them their employees regarding the confidential nature of this data. Third parties to whom your personal information is transmitted are not entitled to use for other purposes.

For more information on the disclosure of your Data to third parties please contact Email at: or Letter to the company at 4-6 Theseus Athens PC 10562

10. How do we ensure that Processors respect your Data?

The Processors on our behalf have agreed and committed contractually with the Company:

to maintain confidentiality,

not to send to third-parties your Data without the Company's permission,

take appropriate security measures,

comply with the legal framework for the protection of personal data and in particular Regulation 979/2016 / EU (otherwise GDPR).

11. International Data Transfer

The personal data we collect (or process) within the Website will be stored in Greece. However, some of the Data Recipients with whom the Company shares your Personal Data may be located in countries other than the one where your original Personal Data collection took place. Legislation in these countries may not provide the same level of data protection compared to the country that originally provided your Personal Data. However, when we transfer your Personal Data to recipients in other countries, including the United States, we undertake to protect your Personal Data as described in this Privacy Policy and in accordance with applicable law.





Time to retain Personal Data

We retain your Personal Data as needed to meet the purposes set out in this Privacy Policy (unless a longer retention period is required by applicable law). Generally, this means that we will keep your personal data for as long as you have an account with our Company. Regarding your Personal Data related to product purchases, we retain this data for a longer period of time in order to comply with our legal obligations (such as tax and commercial legislation and for warranty purposes). At the end of this retention period, your data will be deleted completely or anonymously, for example by gathering with other data so that it can be used in an unrecognizable way for statistical analysis and business planning.


Security measures

We are committed to safeguarding your Personal Data, as we have taken all appropriate organizational and technical measures to secure and protect your Data from any form of accidental or unlawful processing. We use the most modern and advanced methods to ensure maximum safety.

The website uses the SSL protocol, for secure online commercial transactions. This encrypts all the Personal Data you provide, including your credit card number, name and address, so that they cannot be decrypted or changed when you transfer them to the Internet.

Additionally, the data used to identify you as an account user are two: The Username and the Password. Each time you enter your details, you are given access to your personal account. This process is safely achieved through encryption during their transfer to the Internet and the Company's servers. By the same token, you are allowed to change your Personal Security Password as often as you wish.

After entering the desired code, the new code is encoded and stored in the Company's systems. For this reason, the only one who knows your password is yourself and you are solely responsible for keeping the password secret from third parties.

These measures are reviewed and amended when necessary.

Subject Personal Data Rights

You have the right to access your personal data.

This means that you have the right to be notified by us if we process your Data. If we process your Personal Data, you may request that you be informed of the purpose of the processing, the type of Data we hold, who we give it to, how long we store it, whether automated decisions are made, and other rights, such as correction, deletion of data, restriction of processing and submission of a complaint to the Personal Data Protection Authority.

You have the right to correct inaccurate personal data.

If you find that there is an error in your Data, you can apply to us to correct them (eg name correction or address change update).

You have the right to delete / the right to be forgotten.

You may ask us to delete your personal data if it is no longer necessary for the above-mentioned processing purposes or you wish to withdraw your consent in the event that this is the only legal basis.

You have the right to portability of your Personal Data.

You can ask us to download the Data you have provided in readable form or ask us to forward it to another editor.

You have the right to restrict processing.

You may ask us to limit the processing of your Data for as long as the examination of your objections to the processing is pending.

You have the right to object and revoke your consent to the processing of your Data.

You may object to the processing of your Data and we will stop processing your Data unless there are other compelling and legitimate reasons that prevail over your right. If you have expressed your consent to the collection, processing and use of your personal data, you may withdraw your consent at any time with future effect.

Exercise of personal data subject rights

In order to exercise your rights, you can submit a relevant request to the postal address of the Society of Theseus 4-6 Athens PC 10562 or to its e-mail address ( entitled "Exercise of Right", we will look at it and answer you as soon as possible.


To protect the confidentiality of your information, we will ask you to verify your identity before making any request based on this Privacy Policy. If you have authorized a third party to submit a request on your behalf, we will ask him to prove that he has your permission to do so.



16. When do we respond to your requests?

We respond to your Requests free of charge without delay, and in any case within (1) one month from the time we receive your request. However, if your Request is complex or there is a large number of your Requests, we will notify you within a month if we need to extend another (2) two months within which we will respond to you.

If your Requests are manifestly unfounded or excessive in particular due to their recurring nature, the Company may impose a reasonable fee, taking into account the administrative costs of providing the information or performing the requested action or refusing to continue the Request.

17. What is the applicable law in the processing of your Data by us?

Applicable Law is Greek Law, as set out in the General Regulation on the Protection of Personal Data 2016/679 / EU, and in general the current national and European legal and regulatory framework for the protection of personal data.

The competent courts for any disputes arising in connection with your Personal Data are the Courts of Athens.

You have the right to file a complaint with the Personal Data Protection Authority (postal address Kifissias 1-3, PC 115 23 23, Athens, tel. 210. 6475600, e-mail address ), if you consider that the processing of your Personal Data violates the applicable national and regulatory framework for the protection of personal data.

 Amendments to the Privacy Policy - Personal Data

We update this Privacy Policy whenever necessary. If there are significant changes to the Privacy Policy or the way we use your Personal Data, we will post the update on our website before the changes take effect and we will notify you in any appropriate way.

If you have any questions that have not been covered regarding our Privacy Policy, please contact Email at: or Letter to the company at Theseus 4-6 Athens PC 10562.